Our take: Blackberry and Samsung advertised their new smartphones during the Super Bowl. Eric Zeman from InformationWeek analyzes the success of the commercial.
"'In 30 seconds, it's quicker to show you what it can't do,' said BlackBerry of the new Z10 smartphone during its Super Bowl commercial. Not exactly the best choice of words for a company that is launching its do-or-die device and platform.
"The ad features a man walking around city streets with his new BlackBerry Z10. As he walks around using his device, he bursts into flames, grows elephant legs, explodes into a puff of clown smoke and turns a hurtling tanker trunk into rubber ducks before it squashes some pedestrians.
"The BlackBerry Z10 can do none of these things, it is true. BlackBerry didn't lie in the ad. It also didn't say one positive thing about its brand new platform and device. The ad didn't show a close-up of the phone, the user interface nor anything the device can do.
"It was a slightly humorous 30-second spot, though I can't say BlackBerry will get much return on its investment. The reaction to the ad on Twitter during the game was more negative than positive. The company didn't provide one compelling reason why consumers should care about its brand new smartphone."
- Protesters from across U.S. arrested at Utah...
- Balancing act: Survey says lack of balance,...
- Dave Ramsey says: Don't leave an estate with...
- New solar energy project at Utah Olympic Oval...
- Company plans to hire up to 1,000 new...
- $1.8B project to take Salt Lake City...
- Z'Tejas closing after 13 years at The Gateway
- Parks visitors spent $596M in Utah last year
- Obama gives protection to gay,... 6
- Future of Draper Park School building... 4
- New solar energy project at Utah... 4
- Parks visitors spent $596M in Utah last... 3
- Protesters from across U.S. arrested at... 3
- Project aims to improve wireless... 2
- Balancing act: Survey says lack of... 2
- US-EU trade talks sour amid chlorine... 1