Our take: Facebook recently announced that it will offer an offline giftcard that users can buy for friends. Tomio Geron from Forbes writes about the positive impact the card could have on Facebook.
"In an expansion of Facebook's Gifts service, Facebook is launching a new reusable offline gift card called Facebook Card.
"People can buy the gift cards for friends from Facebook.com and choose from brands such as Jamba Juice, Olive Garden, Sephora and Target. (These are the first four partners using the service.) Recipients will receive the cards in the mail and can use them at the relevant retailer.
"The cards are reusable, so that whenever someone receives 'gift cards' through Facebook, they will be redeemable on the Facebook Card. The card can hold multiple gifts on the same card. Facebook isn't disclosing the revenue share on the service.
"This new gift card service is more about stored value, which is seemingly low-hanging fruit for Facebook compared to the work of actually shipping physical products. This also gives Facebook another connection to large brands, which is a plus as the company seeks to bring in more large brands to Facebook advertising."
- 10 things to know about corporate inversions
- 10 jobs you can get right now
- 6 financial moves to prevent sleepless nights
- 3 ways insurers can still avoid covering the...
- Amish country bristles at ‘Mafia’...
- Summit County sees credit card breach after...
- Varian Medical breaks ground on Salt Lake...
- Fallon to lead honors as Leno wins top humor...
- 10 things to know about corporate... 27
- 3 ways insurers can still avoid... 12
- Amish country bristles at... 10
- Mimicking the airlines, hotels get... 9
- Paul Mero steps down as head of... 9
- Burger King in talks to buy Tim Hortons 8
- California push to avert higher gas... 3
- Cantwell targets small business loan... 3