Brad Rock: Miami still knows how to turn up the Heat

So this is how you do it when you're a glamor franchise: You are so good you deliberately downplay things. Go ahead, check out the Heat's website. The two players displayed on the front page are Allen and Shane Battier, a non-starter and an injured player.

No need to promote the superstars. They bring their audiences along.

Thus on Monday the Heat lost the battle but not the war. If they haven't exactly dominated this season, that still gives them little reason for panic. Last year they had just the fourth-best record in the NBA during the regular season. Even with their recent losing woes, they came into the game with the best record in the East.

In the playoffs last year they were far from dominating – until the Finals, when they wiped out Oklahoma City 4-1.

Moral to the story: It's all right to let them see you're human. Until it's time to become super.

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