Swift gladly bears tabloid glare for success

By Nekesa Mumbi Moody

Associated Press

Published: Monday, Oct. 22 2012 12:00 a.m. MDT

In this Oct. 17, 2012 photo, musician Taylor Swift poses for a portrait in Los Angeles, Calif. Swift's new album, "Red," will be released Oct. 22.

AP, Photo by Matt Sayles/Invision

NASHVILLE, Tenn. — On Taylor Swift's new album, "Red," there's a song where the 22-year-old superstar sings about a fictional one: a famous singer who spends years under the glare of the spotlight, then ditches her uncomfortable fame for a life of solitude.

It sounds like Swift might be mapping out her eventual exit plan on "The Lucky One," which depicts the troubling side of celebrity: tabloids, paparazzi, living life in a bubble. It's certainly a scenario the multimillion-selling Swift can relate to: She's become a fixture in the gossip pages, especially with her penchant for famous boyfriends, including her latest, Conor Kennedy of the storied political clan.

But if "Lucky One" has a plotline that Swift would eventually like to live out, for now, it's just a daydream: Swift has come to embrace her larger-than-life status — and all the headaches that come with it.

"There's a lot of trade-offs. There's the microscope that's always on you. The camera flashes, the fear that something you say will be taken the wrong way and you'll let your fans down. There's the fear that you'll be walking down the street and your skirt will blow up and you'll be in the news for three months," says Swift, sitting at her dining room table in her apartment in Nashville, dressed in a playful black shirt decorated with dogs and an appropriate red skirt. Her house decorated with a whimsical flair: flower-decorated walls, a small pond in the living room, kitschy mismatched chairs and hanging from a perch in her living room, dangling paper cutouts of her age, "22."

As she rattles off a few more of the negatives of being in the limelight, she adds: "You're scared of a lot of things for a lot of the time, but the trade-off of being able to get on a big stage and sing your songs — it's worth it."

Swift is perhaps on the biggest stage of her young career with the release of "Red," out Monday. She's already scored her first No. 1 hit on the Billboard Hot 100 chart with the Max Martin/Shellback-produced "We Are Never Ever Getting Back Together." The song is still in the top 10, and has company with her new song, "I Knew You Were Trouble," which takes the country star into further pop territory with its use of auto-tune and dance synths.

While "Red" still has plenty of tunes that cater to her country fan base, as Swift was crafting the album, she was determined to "step outside my comfort zone."

"On my fourth album, I wanted to do something that wasn't what I've done for the first three," she says.

Scott Borchetta, head of Big Machine Records, has worked with Swift since she was a teenager and watched her grow from a promising young country ingenue to one of music's best-selling artists. As she worked on the follow-up to 2010's "Speak Now" — which sold a million copies in its first week, netted her multiple awards and was the anchor for her sold-out world tour — he noticed she was exploring other sounds not usually heard on country radio. He encouraged her to seek out producers like Martin, best known for crafting hits for Britney Spears, Pink and Kelly Clarkson.

"If you're going to write a country song, run toward country. If you're going to write a pop song, write and produce it with the guys who are the best and biggest, if that's what it feels like," he said.

While she worked with previous collaborators like songwriter Liz Rose and producer Nathan Chapman, she also tapped singer-songwriter Ed Sheeran and Gary Lightbody of Snow Patrol; both are featured in duets.

Jeff Bhasker, who's worked with everyone from Beyonce to fun. to Swift's one-time nemesis Kanye West, was also involved in the making of "Red." Swift emailed him directly after admiring fun.'s bombastic drum sound and soon afterward, they were recording.

"She came just by herself and brought her guitar to the studio and played me this song 'Holy Ground' on my couch, and sang it all the way through perfectly and I was just blown away at how stone cold she was," says Bhasker, who also worked on "The Lucky One."

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