Unquestionably, the debates are among the most important events of a presidential campaign season. They attract more viewers — the first debate especially — than the candidates' convention acceptance speeches and far more attention than the avalanche of ads that many a voter may simply mute, said Bill Benoit, a professor who specializes in political campaign communication at Ohio University in Athens, Ohio. They do have the power to potentially sway an undecided voter or switch a tentatively decided voter, he noted.
But mostly, the debates could serve to fire up partisans to give of their money and time to help their candidate win. "That matters," said Benoit, "especially this year because both candidates have to raise money in the general election like never before because they declined federal financing. Strengthening your existing attitude toward a candidate can be more important now, this year, than ever before in history."
That certainly happened for debate watchers at The Princess Martha, a 55-and-over apartment community in the heart of downtown St. Petersburg, Fla. About 10 residents gathered with popcorn and lemonade in the building's theater room to watch the debate on a big-screen television. And most of those sitting in the comfy black leather seats had no doubt about whom they were supporting: Obama.
"I'm a very strong Democrat," said Mary "Ches" Applewhite, a 77-year-old retirement government worker who said she wouldn't even consider voting for Romney. "If he had stayed as moderate as he was in Massachusetts," she shrugged. "But he's not, now."
The issues of Medicare and Social Security are paramount for this group and as the debate went on, Applewhite nodded vigorously when Obama said that he didn't think "vouchers are the way to go" with Medicare.
Fellow resident Norton Klipstein, 86, felt that Romney put some pressure on Obama. Nevertheless, the performance did nothing to sway this Democrat's vote, either.
"I felt there was a greater integrity in Obama's expression," Kipstein said, adding that Romney "smiled too much."
At a gathering at the University of Southern California in Los Angeles, geology major and first-time Republican voter Charles Epting was himself grinning widely after the debate, believing that his candidate hit a homerun.
"Where Romney really set himself apart is he wasn't the stereotype of this old, rich white guy," said Epting, 19. He especially praised Romney's vow to cut public broadcasting by joking that he loved Big Bird and Jim Lehrer, the former PBS newsman who moderated Wednesday night's exchange. Epting believed that helped show that Romney can use humor and charm to voice his convictions. "Tonight I think he was the more charismatic candidate."
Still other voters walked away from this first debate craving more specifics about the issue of the day — the economy — and other topics that went unmentioned during a discussion intended to focus on domestic issues.
About 40 University of Iowa students in professor Cary Covington's classes on the American presidency gathered in the rotunda of the Adler Journalism Building to watch the debate on a bank of TVs. The students participated in an experiment to test a mobile app developed by political scientists in which they responded to the candidates' statements in real-time by pressing buttons on their computers and phones reading "agree," ''disagree," ''spin," or "dodge."
Many students said they were watching their first presidential debate, and voting for the first time this election. Toward the end of the debate, they sat up and paid close attention as Obama talked about how he reformed the federal student loan program — a major issue in a state where college graduates have some of the nation's highest debt loads. At least two were seen pushing "agree" on their phones.
Among the group was junior Kate Resch, 20, a native of Springfield, Ill., and self-described political moderate who supports Obama. She was stunned that two of her top issues — abortion rights and funding for Planned Parenthood — didn't even come up. She said she wanted to hear the candidates in their own words rather than in the ads she's seen. "It was an important topic that should have been brought up," she said.
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