The FDA is collaborating with several other federal agencies and departments and even Interpol in the campaign, Hamburg said, and it has asked medical and pharmaceutical industry groups to join in.
It's also reaching out to doctors, pharmacists and medical facilities to spread the word. They'll get access to materials they can download, from patient fact sheets and discussion guides to sample blog items and web banners for a practice's own website. There's also a list of tips to help doctors determine if a patient may be buying medicine online.
The agency will do a follow-up survey to see if the campaign's message is reaching the public.
"What's truly important to us is that consumers know how to look for an online pharmacy that's legitimate and safe," Hamburg said.
Linda A. Johnson can be followed twitter.com/LindaJ—onPharma
- Better than a raise: The smallest thing you...
- WestJet airline video goes viral as Santa...
- The Grand America and the Flower Patch: Once...
- University of Utah Health Care's AirMed puts...
- Companies make CEO changes in U.S. and Canada
- Utah website designed to make sending...
- The American Dream is still alive for 20...
- 2 financial goals you should revisit every year
- The American Dream is still alive for... 11
- Better than a raise: The smallest thing... 11
- System failure to blame for delayed... 9
- Leavitt stresses importance of allies,... 8
- Cedar Hills to require business... 5
- WestJet airline video goes viral as... 3
- Companies make CEO changes in U.S. and... 3
- Healthy jobs report a good sign for... 2