Our take: For any website owner, determining how to manage ads and ad generators can be a hassle. For owners of religious sites, it can be even more complex, especially when trying to avoid inappropriate advertisements that may be created using context ad generators. This article from The Washington Post's On Faith blog explores how a new Italian startup is offering Catholic sites faith-friendly ads.
VATICAN CITY An Italian startup is launching a web advertising platform that aims to provide Catholic websites with Catholic-approved advertisements.
The platform, called AdEthic, will be presented on Thursday (Sept. 20) at a press conference in Rome, as part of a wider Catholic project to engage in social media.
According to Andrea Salvati, a manager at Google Italy who will take the role of CEO at AdEthic in October, the platform wants to tap into the vast Catholic online market that has so far been unable or unwilling to use advertisements.
Many Catholic webmasters are scared that inappropriate advertisements, such as sexually related content or messages from bogus religious groups, will be displayed on their pages by context-sensitive automatic ad generators such as Googles AdSense, said the Rev. Paolo Padrini, an Internet-savvy priest.
- President Uchtdorf visits Provo City Center...
- Wedding industry illustrates unresolved legal...
- Well-prepared Scouts rescue couple off Mount...
- BYU coach, players answer questions at fireside
- UVU men's soccer makes its program debut with...
- Elder David E. Sorensen, former executive...
- 100 inspirational quotes from Mormon leaders
- Comic: Overcome with the spirit
- Wedding industry illustrates unresolved... 49
- BYU coach, players answer questions at... 17
- 'Deseret News National Edition': Common... 12
- 'True compassion': Members of the LDS... 7
- Elder David E. Sorensen, former... 6
- What does heaven look like? Here are 10... 6
- Watch: Mormon missionaries save baby ducks 3
- Hindu festival celebrates birth of Lord... 2