Eric Risberg, Associated Press
NEW YORK — Hours after it started, Apple has stopped taking orders for the iPhone 5.
Apple began taking orders for the phone at midnight Pacific time, promising delivery by next Friday, when the new phone also goes on sale in stores.
Four hours later, the expected delivery time had grown to two weeks, according to Topeka Capital Markets analyst Brian White.
Less than four hours after that, Apple's website stopped taking orders, saying "We'll be back."
White says the quick rise in the expected delivery time suggests much stronger demand than Apple expected. Last year, one-week delivery of the iPhone 4S was available into the afternoon of the first order day.
"Clearly, iPhone 5 fever is in full swing," White says.
Apple's stock is up 1.7 percent to $694.29 in morning trading.
- No national launch for Draft Mitt effort
- NTSB: Plane that crashed in Arizona killing...
- GOP: Lois Lerner's IRS emails show bias...
- Witnesses at Utah trial: No security-camera...
- GOP-led House ready to OK lawsuit against Obama
- Ginsburg: High court won't 'duck' gay marriage
- Probe exposes flaws behind HealthCare.gov...
- The rise of social entrepreneurship: How...
- US Court: Virginia marriage is for all... 52
- Obama to GOP: 'Stop just hating all the... 45
- GOP-led House ready to OK lawsuit... 35
- GOP: Lois Lerner's IRS emails show bias... 28
- Most Americans believe the U.S. should... 27
- GOP-led House approves lawsuit against... 14
- House leaders abandon border bill 14
- Democrats have million-dollar day on... 13