Eric Risberg, Associated Press
NEW YORK — Hours after it started, Apple has stopped taking orders for the iPhone 5.
Apple began taking orders for the phone at midnight Pacific time, promising delivery by next Friday, when the new phone also goes on sale in stores.
Four hours later, the expected delivery time had grown to two weeks, according to Topeka Capital Markets analyst Brian White.
Less than four hours after that, Apple's website stopped taking orders, saying "We'll be back."
White says the quick rise in the expected delivery time suggests much stronger demand than Apple expected. Last year, one-week delivery of the iPhone 4S was available into the afternoon of the first order day.
"Clearly, iPhone 5 fever is in full swing," White says.
Apple's stock is up 1.7 percent to $694.29 in morning trading.
- Calliop, Jag and Tintin: Here's a look at 20...
- Little difference between PG-13 and R-rated...
- Walmart, Kmart 'Layaway Angels' spreading...
- Many Mormon missionaries who return home...
- What you think of welfare program depends on...
- Better than a raise: The smallest thing you...
- WestJet airline video goes viral as Santa...
- Putin defends Russian conservative values
- Can Mandela's legacy revive the GOP? 32
- India government likely to review... 25
- What you think of welfare program... 25
- Health care debate about presidential... 24
- Health care signups increase to... 23
- Looking beyond the premium is a... 17
- Little difference between PG-13 and... 13
- The American Dream is still alive for... 11