Evan Vucci, Associated Press
DES MOINES, Iowa — President Barack Obama and Republican rival Mitt Romney are working feverishly for an increasingly smaller but crucial slice of the electorate — white, working-class voters.
These clock-punching voters — from Iowa's tiny manufacturing cities to Virginia coal country to pockets of Ohio reliant on the auto industry — are considered the potential tipping point in battleground states that will decide the winner on Nov. 6. These voters are also critical to turning less competitive states such as Michigan into suddenly swing states in the final stretch.
Romney is trying to expand what polls show is an advantage for the Republican while Obama hopes to narrow the gap. Both candidates are trying to pit these voters against their opponent by stoking a sense of economic and social unfairness, and also by calling on surrogates with stronger ties to these voters. It's why Romney has seized on Obama's decision to give states greater flexibility on welfare work requirements and why Obama turned to former President Bill Clinton, long popular with working-class voters, to make the case for his second-term bid.
"In the richest country in the history of the world, this Obama economy has crushed the middle class," Romney said in accepting the Republican presidential nomination.
Obama counters that Romney's opposition to a federal bailout of U.S. automakers hurts his chances with working-class whites.
"I stood with American manufacturing. I believed in you. I bet on you," Obama told an audience in Toledo, Ohio, an automotive manufacturing hub within sight of Michigan, on Labor Day.
These voters are a hodge-podge of union households and gun-rights advocates, often from rural areas and smaller cities. They are found in a handful of competitive states where neither candidate has an appreciable advantage, including northern Florida and northwest and southeast Ohio. They are also found in key counties in states that have voted Democratic in presidential elections since the 1980s but are seen as more competitive this year. Those include areas outside Madison and Milwaukee in southern Wisconsin, mixed-income suburbs outside Detroit and rural parts of western Pennsylvania.
Neither Romney nor Obama has a natural connection with them.
Both are Harvard-educated and wealthy. But Obama, an African American raised politically in Chicago's Democratic network, has struggled with these voters. Obama famously dismissed their misgivings about his candidacy in 2008, saying "they cling to guns or religion or antipathy to people who aren't like them or anti-immigrant sentiment or anti-trade sentiment as a way to explain their frustrations."
Romney, the son of a former governor and car company president, made a fortune as a private equity firm executive before serving a term as Massachusetts governor.
Romney's profile varies from these working-class voters who are less educated and from smaller cities and rural areas.
He put himself more in league with NASCAR owners, noting his friends who own teams, than fans in February while attending the Daytona 500 in Florida.
But he'll seek to endear himself again to the sport's largely white audience Saturday, when he plans to attend the Federated Auto Parts 400 in Richmond, Va.
Still, he has a commanding lead among these voters: 57 percent preferred the Republican, compared to 35 percent for Obama, according to an Associated Press-GfK poll last month. Romney's support is on par with what 2008 Republican nominee John McCain received from this group, but Obama is doing worse, according to exit polls that showed him at 40 percent four years ago.
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