Mashable: BYU's digital sports products ahead of the curve

Published: Thursday, Sept. 6 2012 6:25 a.m. MDT

BYU's status as an independent football program has led to is a stronger digital presence for the school.

Jonathan Hardy, BYU

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Our take: Much has been said about the relative pros and cons of BYU's status as an independent football program, but one thing that decision has led to is a stronger digital presence for the school. Tech site Mashable examines the Cougars' innovations in digital broadcasting and social media:

BYU owns the digital video rights to its school sports (and actually has its own TV network), which has given it the ability since last summer to stream a range of live events for fans online via a precursor to the new site, BYUtvSports.com. But adding incentive for fans to engage with content and participate in a more social experience has allowed the school to offer a digital experience that it says is unmatched in college sports.

Read more about BYU scoring digital touchdowns on Mashable.com.

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