Comcast will stream every second, every event of the 2012 Olympics
Others — those who have only cable-TV service — will have to verify they are Xfinity subscribers for access to NBCOlympics.com. They can do that by providing a user name and password. If they don't have one, they can request help through www.mycomcast id.com /.
NBC has provided one "free pass" for viewers to watch the games live online for four hours. That is available to anyone with Internet access.
"Our goal is to allow customers to get access as easily and quickly as possible," Strauss said.
As for the big moneymaker in the Olympics rights package, the NBC prime-time show, Bob Costas will anchor.
Dick Ebersol, the famed sports head at NBC Sports who quit in a power struggle a year ago shortly after Comcast gained control of NBCUniversal, has been retained as a consultant.
NBC officials do not expect London to match the broadcast-TV viewership of the 2008 Beijing games. That was the most-watched spectacle in TV history, when 215 million viewers tuned in to watch swimmer Michael Phelps chase eight gold medals.
Now all that has to happen is that the weather has to cooperate.
"There has been a fair amount of rain but perhaps less than people have been reporting," Gary Zenkel, who heads NBC's Olympics business unit, said from London last week. "I believe, because I am an Olympic optimist, that on opening day, the sun will be shining."
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