A flash-sales site for modest fashion

Our take: Flash-sales websites, which offer significant discounts for a limited time, are growing in popularity. One Minneapolis attorney has created a flash-sales site for a very specific demographic: women looking for conservative clothing. The site, Mode-sty, offers three types of coverage and is accepting subscribers.

As a young attorney in Minneapolis, Zahra Aljabri and her colleagues struggled to find fashionable clothing appropriate for a work setting. Im a conservative dresser, I tend to have friends who are conservative dressers, and we kept having the same struggles, Aljabri recalls. We wanted to follow the trends, and we wanted to find a way to do it that was better than layering with camisoles and jackets or taking things to tailors.

Confident that a large number of women must face the same challenges, Aljabri developed a business plan for Mode-sty, a flash sales site that caters to conservative dressers. The site, which wont launch officially until this fall, ran its first 48-hour sale on June 27, and will further test the market in a few more sales throughout the summer.

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