Our take: Flash-sales websites, which offer significant discounts for a limited time, are growing in popularity. One Minneapolis attorney has created a flash-sales site for a very specific demographic: women looking for conservative clothing. The site, Mode-sty, offers three types of coverage and is accepting subscribers.
As a young attorney in Minneapolis, Zahra Aljabri and her colleagues struggled to find fashionable clothing appropriate for a work setting. Im a conservative dresser, I tend to have friends who are conservative dressers, and we kept having the same struggles, Aljabri recalls. We wanted to follow the trends, and we wanted to find a way to do it that was better than layering with camisoles and jackets or taking things to tailors.
Confident that a large number of women must face the same challenges, Aljabri developed a business plan for Mode-sty, a flash sales site that caters to conservative dressers. The site, which wont launch officially until this fall, ran its first 48-hour sale on June 27, and will further test the market in a few more sales throughout the summer.
- The top 10 dream colleges in 2015
- 5 underrated Disney movies
- The Clean Cut: Mitt Romney, Jimmy Fallon...
- Lexi Hansen forgives driver who hit her (+video)
- What makes marriage hard? These 5 things...
- A father's bucket list: 10 things I want to...
- The Clean Cut: BYU students' video parody...
- The Clean Cut: Video brings kindergarten...
- 'Maternal feminists' defend motherhood... 52
- What makes marriage hard? These 5... 17
- 5 underrated Disney movies 13
- The Clean Cut: Mitt Romney, Jimmy... 9
- Linda & Richard Eyre: Baby boomers,... 6
- Joseph Cramer, M.D.: We pay a price... 5
- What parents can do at home to prepare... 3
- What accounts for the cinematic... 3