Kids' cereals are healthier, advertisements aren't, according to report

Our take: Although companies that produce breakfast cereal are making healthy measures in some of their products - such as cutting sugar and adding whole grains - companies are now spending more money to promote their unhealthy cereal choices, rather than the cereals that had healthy recipe tweaks.

U.S. food companies are making breakfast cereal for children healthier by doing cutting sugar and adding whole grains, but they are offsetting those benefits by targeting kids with more ads for their unhealthiest products, according to a report issued on Friday.

The findings, from the "Cereal Facts" study from Yale University's Rudd Center for Food Policy & Obesity, land amid growing alarm over diet-related health costs in the United States - where nearly one-third of U.S. children are overweight or obese.

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