Selling adventure: How Backcountry.com's CEO leads through outdoor example
What You May Have Missed
Published: Monday, May 28 2012 6:00 p.m. MDT
It took a snow shovel for Jill Layfield to further know that she was at the right company. After traveling to London with her husband, she came home to a snow-packed Park City with a driveway cleared from a recent storm. The deed was courtesy of her manager, Dustin Robertson and a team from the office.
“People that are competitive and want to win will win. You don't have to tell them to be in the building from nine to six.”
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