Clever ad campaign highlights Utah's parks

Deseret News

Published: Thursday, May 10 2012 12:00 a.m. MDT

Photo of a San Francisco BART station highlighting Utah's famous Delicate Arch as part of the Utah Office of Tourism ad campaign highlighting Utah's national parks.


Enlarge photo»

Read more: 31 family spring break destinations in Southwestern Utah

Read more: 30 family spring break destinations in Southeastern Utah

The Utah Office of Tourism just released YouTube video that's going viral, showing Utah's Delicate Arch in an amazing 3D tunnel display that can only be seen from one perspective. It has the people who see it gawking with their mouths open, staring, pulling out their cell phones and taking photos.

KSL reporter Keith McCord looks into the creative marketing campaign.

Try out the new DeseretNews.com design!
try beta learn more
Get The Deseret News Everywhere