"It's important for the city of D.C., but it's also important for the history of music to get the Howard back up," said Steven Bensusan, Blue Note's president.
The new Howard is a modern, high-tech performance space with HD video screens, an acoustic system and recording capabilities. It has supper club-style seating for 650 or standing room space for 1,100, making it a flexible venue to host a variety of concerts and events. It's finished with black walnut walls, oak floors and granite bars to accommodate full-service dining.
Celebrity chef Marcus Samuelsson of Harlem's Red Rooster and a winner of "Top Chef Masters" has created a menu for Southern-style dinners and a weekly gospel brunch on Sundays featuring the Harlem Gospel Choir.
Having a full-service kitchen and a flexible space will set the Howard apart from many other historic theaters across the country that have been restored only to struggle financially within a few years to keep the doors open. One example is a few blocks away at Washington's 1920s-era Lincoln Theatre, which also boasts a rich history with Washington's jazz scene.
"A lot of the theaters have been restored to the way they were. That doesn't necessarily work in today's modern world," Bensusan said, explaining why traditional theater seats were nixed for the Howard. "There's a market for theaters and there's a market for almost like a club environment, which is what we've created at the Howard."
Blue Note Entertainment has a 20-year lease to operate the theater, promising top names from all genres of music. Its first months' bookings include performances by Wanda Sykes, The Roots, Chuck Berry and Sinead O'Connor, among others. The company also operates the Blue Note jazz club in New York's Greenwich Village and the B.B. King Blues Club in Times Square, along with clubs in Japan and Italy.
The Howard was added to the National Register of Historic Places in 1974 and was named an "American Treasure" as part of the Save America's Treasures program under President Bill Clinton.
Nearby Howard University is not affiliated with the theater, though they share the same namesake. Union Gen. Oliver Otis Howard was the school's founder.
The Howard Theatre: http://thehowardtheatre.com/
Follow Brett Zongker on Twitter at https://twitter.com/DCArtBeat
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