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Mark Lennihan, Associated Press
Tim Tebow holds his first news conference with the New York Jets, Monday, March 26, 2012, in Florham Park, N.J. Tebow, who led the Denver Broncos to the playoffs last year, was acquired in a trade Wednesday with Denver and will serve as the backup quarterback to Mark Sanchez.

NEW YORK — A judge says "sufficient reason" has been shown for him to put a stop to Reebok's sales of Tim Tebow apparel that links him to the New York Jets.

Judge Kevin Castel issued an order late Wednesday blocking sales by Reebok International Ltd. after Nike Inc. sued the company earlier in the day.

The judge banned Reebok from selling any apparel with the name "Tebow" on it unless it was made by March 1 and was Denver Broncos-related. He set a hearing in the case for next week.

Tebow was traded from Denver to New York last week. The trade occurred just before Nike replaces Reebok on Sunday as the supplier of NFL team uniforms.

The lawsuit seeks unspecified damages.