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Jack Plunkett, Associated Press
Musician Bruce Springsteen gives the keynote address at the SXSW Music Festival in Austin, Texas on Thursday, March 15, 2012.

AUSTIN, Texas — Bruce Springsteen took a rapt audience on a music history journey and gave young rockers insightful advice in an often hilarious tour-de-force keynote speech at the South By Southwest Music Conference.

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On Thursday, The Boss takes over Austin with the speech and an exclusive show later in the evening. He got off to an often riotous start as he name-checked all the musicians that have inspired him over the years from Elvis to Johnny Rotten and James Brown. He also marveled at the unfathomable diversity at SXSW and led a sing-a-long of "This Land is Your Land."

Springsteen is the focus of extreme attention at the moment with a new album, "Wrecking Ball," that debuted at No. 1 in 14 countries after its release last week and a tour scheduled.

Online:

http://www.sxsw.com