"Fashion Star" show's designs in stores next day

The show's creators, James Deutch and E.J. Johnston, said they hope to make "Fashion Star" into a franchise that will become the incubator for fashion talent just like Fox's "American Idol" did for the music industry. They formed EJD Productions in 2008 to focus on making fashion TV shows and this is their first one.

"Fashion could be as big and interesting as 'American Idol,'" Deutch said. "The big victory for a designer is when a store orders your clothes."

Alison Jatlow Levy, retail strategist with consulting firm Kurt Salmon, said the show will likely be popular among viewers interested in learning about the fashion business. But whether shoppers will want to buy the designs in stores remains to be seen.