Review: Oscars iPad app wonderful, but distracting

By Anick Jesdanun

Associated Press

Published: Monday, Feb. 27 2012 12:00 a.m. MST

FAIRFIELD, Conn. — Interactivity during the Academy Awards telecast once meant booing at the television every time there was a winner I hadn't picked for my Oscars pool. This year, I had my head glued to an iPad instead.

The Oscars' official companion app returned this year, after winning an Emmy in 2011 for outstanding creative achievement in interactive media. Produced by ABC, the network that televised Sunday's ceremony in the U.S., the free software gave me backstage access, a journey through history and a chance to challenge friends on predicting winners.

The app had wonderful features and was easy to use, but that's not necessarily a good thing. Over pancakes with cousins on Monday morning, I realized I had missed several of the broadcast's watercooler moments because I had been paying too much attention to the iPad.

The app was available in the U.S. for Apple's iPhone and iPod Touch, but you really needed the iPad's larger screen to make the best use of it.

Shamefully, there wasn't a version for the millions of Android phones and tablet computers out there, let alone BlackBerrys and other devices. It reminded me of how annoyed owners of Apple's Mac computers felt when companies made software only for Windows computers.

Those fortunate enough to own an iPad — or borrow one, as I had — got a more extensive, but less polished perspective than the one on TV: The app gave me a "backstage pass" to 24 camera views during the ceremony, the walk down the red carpet before the show and the Governors Ball afterward.

Some of what I would have missed if I had relied on the TV telecast:

— A view of stars milling around and chatting during the commercial breaks. It was neat seeing them rush to their seats as the show was about to resume.

— Winners in front of a "thank you" camera backstage, as they acknowledged family and friends they didn't have time to name during the few minutes they had on stage.

— Other backstage cameras with press appearances and interviews, plus a view of the TV production's control room.

— Stars grabbing drinks before the show on the "lobby bar" cam, along with views of celebrities arriving, walking on the red carpet and entering the theater. Another camera got me interviews not available on television.

— Cameras trained on stars arriving at the Governors Ball and the stations where winners got their awards personalized with engraved nameplates.

I was able to watch six camera views at once or choose one at a time with alerts on what I was missing elsewhere. I had no control over where each camera pointed, however. The app also offered to have the show's producers choose a camera view for me, just like television, though the stream was focused on the backstage happenings instead.

Ads from Sprint occasionally interrupted the live streams.

The experience came across as paradise for movie buffs. What I liked was the raw feel to the video, a sense that you were a spy at the ceremony, getting a perspective that wasn't tailored to the masses. At one point, I also saw workers move a couch backstage during a photo op with the first winner. Apparently winners looked better standing.

Other people may get bored with the three awards for short films, but I was genuinely interested in what the winners had to say, having seen all 15 nominees in a theater a few weeks ago. Meanwhile, I got bored with all the attention on "The Artist" and "Hugo" on TV, as they won 10 awards combined. Out came the iPad.

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