Robert F. Bukaty, File, Associated Press
WASHINGTON — Mitt Romney and his under-funded opponents are taking advantage of a weeklong lull in the Republican presidential nomination fight — no debate or primary is slated — to raise the money needed to carry out Super Tuesday strategies and compete in states beyond.
Romney is the wealthiest candidate in the race with a big bank account and a personal fortune he could tap. Yet, even he is spending the bulk of this quiet campaign week largely courting donors from California to New York as he looks to ensure that he can swamp his opponents on the TV airwaves in upcoming contests.
The quest is more urgent for his top two challengers — Rick Santorum and Newt Gingrich — as they battle to emerge as the top alternative to Romney. Both have spent the entire campaign operating on shoestring budgets and working to capitalize on momentum from past victories. Now, with more than one state voting on a given day, they must figure out how to pay for get-out-the-vote efforts and TV ads in multiple states at once, far from an easy feat.
"It's all about money," Gingrich spokesman R.C. Hammond said, describing the former House speaker's upcoming week.
A look at the upcoming primary calendar shows why.
There are 10 states with contests on March 6 — Super Tuesday. A full week's worth of ads running at a heavy level in every one of those states would cost about $5 million by industry estimates. And the stakes are higher than ever: There are 419 delegates to the Republican National Convention that will be selected that day, more than all those available in previous contests combined.
All the candidates, to be sure, are hoping that outside support from allied political action committees will materialize in upcoming states as it has before.
The deep-pocked Restore Our Future super PAC, run by former Romney aides and funded in part by associates from the candidate's former private equity company, has signaled that it plans to continue bankrolling TV ads attacking both Santorum and Gingrich. Republicans say a fresh round of ads by this group is imminent.
But there's no guarantee that the Red, White and Blue Fund — its chief donor is Foster Friess — will go on the air to help Santorum or that Winning Our Future — it's largely bankrolled by casino titan Sheldon Adelson's family — will rush in again to assist Gingrich.
So that mean both candidates have little choice but to try to fill their own campaign coffers.
Santorum, who cuts costs by sleeping at the homes of supporters in each state, says he raised $3 million in three days in the wake of his victories in Colorado, Minnesota and Missouri, largely online and probably from conservative grass-roots activists who are suddenly more optimistic about his chances of winning the nomination. He doesn't have the kind of big-donor network that Romney has built in the five years he's been running for president.
Thus, fundraising is a top priority as Santorum figures out how to compete with Romney in Michigan and Ohio, which are big, expensive states. That helps explain why Santorum has fewer campaign events each day this week than past weeks. Highly dependent on news coverage to capitalize on his momentum, Santorum planned public events in Washington state Monday as well as multiple appearances in Idaho, North Dakota and Michigan.
He'll need the money if he has any hope of following through with plans to go after Romney in Rust Belt states where advisers argue that Santorum's blue-collar background could help him.
Of all the candidates, Gingrich is the one planning to be most out of view this week.
- Freelancers and millennials help usher in the...
- John Lennon's killer: My life is all about...
- Student evades monitors, spreads Ebola to...
- Mexico authorities stage midnight migrant raid
- Running again? Mitt Romney tells Hugh Hewitt...
- US delivers military aid to Lebanese army
- It's about time the government recognize the...
- Washington city fights to keep legal...
- A New York Times article said Michael... 43
- Running again? Mitt Romney tells Hugh... 36
- 10 things to know about corporate... 32
- For the first time in American history,... 30
- Doug Robinson: When did Missouri turn... 25
- Obama tamps down prospect of strikes in... 16
- Why the poverty cycle is harder to... 15
- Winning plaintiffs in 3 states want... 14