Provo Craft & Novelty, Inc. names new president and CEO

SOUTH JORDAN — Provo Craft & Novelty Inc., has appointed Ashish Arora as its new president and CEO.

Arora joins Provo Craft after nine years with Logitech International S.A., most recently as vice president and general manager of a business unit that creates products to enable and simplify the digital home. He has more than 17 years of experience in the consumer technology and software industries.

“I am excited to work with the team at Provo Craft to continue to deliver the high-quality innovation and fantastic content that have made Provo Craft and the Cricut® brand leaders in the craft industry,” Arora said in a prepared statement.

For more than 40 years, Provo Craft has helped people bring their creative ideas to life with products like the Cricut electronic cutting systems, Cricut Craft Room software, the Yudu Personal Screen-printing System and the Cuttlebug die cutter and embosser.