Olympics had big economic impact

Published: Tuesday, Feb. 7 2012 5:04 p.m. MST

Skiers and snowboarders unload from the Olympic Tram at Snowbasin to see where Olympic 2002 downhill skiers started their race.

Ravell Call, Deseret Morning News

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Estimated economic impacts of 2002 Olympics on Utah

Official state estimate of economic impact for the period leading up to and through the end of 2002:

$4.8 billion in sales

$1.5 billion in earnings for Utah workers

35,000 job years of employment

Approximately $1.02 - 1.25 billion in direct economic impact to Utah from hosting events (in 2002)

An estimated $210 million value in media exposure from Utah events (in 2002)

Profits

The Olympics yielded about $100 million in profit, which were distributed throughout the local community after the Games:

$72.0 million endowment to maintain facilities

$10.2 million for Olympic Legacy Plazas

$11.5 million charitable donations

$  7.0 million in USOC business credits. 

Tourism

Hotel room rents = 25 percent increase from 2002 to 2009

Rocky Mountain Lodging Report: Statewide occupancy increased from 58.8 percent in 2003 to 59.7 percent in 2010

Utah has seen a 42 percent increase in skier visits since the Games.

Direct expenditures from skiers and snowboarders have increased 67 percent from $704 million in 2002-03 to $1.2 billion in 2010-11.

Sources: Utah Sports Commission, Salt Lake Chamber 

E-mail: jlee@desnews.com

Twitter: JasenLee1

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