AOL numbers decline after Huffington Post purchase

Published: Monday, Jan. 30 2012 9:00 p.m. MST

In this 2011 file photos, headlines on AOL's website announce that the online company is buying online news hub Huffington Post.

Associated Press

Enlarge photo»

Recent Nielsen numbers show a drop in the number of visitors to AOL Inc.'s site.

Chairman and CEO, Tim Armstrong had 78.9 million unique visitors prior to acquiring the Huffington Post, according to a New York Post article.

Recent numbers now show only 73.6 million.

According to analysts, $315 million was too much money for the Huffington Post.

“A total disaster from the beginning,” says a market source to the New York Post. “Between all the layoffs and redesign, it’s amazing anyone would want to work at HuffPo. They’re chasing the competition now rather than leading it.”

Email: bcarreon@desnews.com

Try out the new DeseretNews.com design!
try beta learn more
Get The Deseret News Everywhere