Salt Lake City company 5 O'Clock Shadow attended Outdoor Retailer to promote its product and find stores to sell it.
The knitted face masks the company sells are designed to look like beards. They are available online at five-oclockshadow.com and at Kenco, a retail store in New York.
"The mask has a comical side and a functional side," said Brea Sorrells, co-owner of 5 O'Clock Shadow. "We find that lots of people who play different sports love it."
All of the masks are made by hand, however the company is looking to begin manufacturing them in the future. The back of the mask is cotton and polyester. It has two elastic straps to keep the mask on a person’s face.
"Keeps the moisture out and the warmth in," Sorrells said.
5 O'Clock Shadow launched locally in December 2010.