Parade kicks off Christmas shopping season

Published: Friday, Nov. 25 2011 7:11 p.m. MST

Santa Claus made his seasonal debut Friday during the ChamberWest Christmas Parade at the Valley Fair Mall to the delight of young and old. Local businesses, including ChamberWest Regional Chamber of Commerce, helped to sponsor the parade, which ushers in the Christmas shopping season each year.

Kristin Murphy, Deseret News

WEST VALLEY CITY — Santa Claus made his seasonal debut Friday during the ChamberWest Christmas Parade at the Valley Fair Mall.

Local businesses, including ChamberWest Regional Chamber of Commerce, helped to sponsor the parade, which ushers in the Christmas shopping season each year. It has become the largest Christmas parade in the Salt Lake Valley, featuring local dance groups and marching bands, as well as freebies and advertisements for local goods.

ChamberWest, which serves West Valley City, Taylorsville and the Kearns township, promotes the parade every year to honor the growing and expanding western areas of Salt Lake County. The group is also committed to business development and economic prosperity, promoting a positive community and business atmosphere for the region.

This year, the parade precedes "Small Business Saturday," which encourages shoppers to buy local, where dollars count.

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