MyHeritage buys FamilyLink.com

Published: Monday, Nov. 21 2011 3:18 p.m. MST

FamilyLink

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PROVO — FamilyLink.com, the Provo-based family history subscription website, agreed to be acquired by MyHeritage.

MyHeritage is also buying WorldVitalRecords.com, the Tel Aviv, Israel-based company said in a statement. Its the company's seventh acquisition since 2007.

"We are delighted to join forces with the talented FamilyLink team in Provo to deliver meaningful value to families across the world," said MyHeritage Chief Executive Officer Gilad Japhet in a statement. "Combining close to one billion family tree profiles on MyHeritage with FamilyLink's massive library of historical data delivers a perfect one-stop-shop for families looking to discover and share their family history."

MyHeritage's purchase will let it establish a U.S. base. FamilyLink CEO Paul Brockbank will help with the transition and then join the MyHeritage advisory board.

The company plans to integrate all its web sites into MyHeritage in 2012.

Paul Allen, who founded Ancestry.com and was CEO of FamilyLink, will not join the new company.

— Jordan Burke

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