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International Business: Marketing in Asia by the numbers: Numerology affects international business

By , For the Deseret News

Published: Friday, Nov. 18 2011 7:00 a.m. MST

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Adam Wooten

Adam Wooten

For the Deseret News

Summary

When sales of golf balls and hotel rooms fail miserably in Asian markets, it might be due to numerology, or meaning in numbers. Every number from an address to the number of character strokes in a company name can affect brand success in Asia.

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About the Author
Adam Wooten

Adam Wooten

Adam Wooten is director of translation services at Lingotek, a translation technology company based in Lehi, UT. He also teaches a course on translation technology at Brigham Young University and has taught similar courses more ..

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