Today in the Bloggernacle: Bloggernacle: Im a Mormon, and BYU student stats

Published: Wednesday, Nov. 2 2011 5:00 a.m. MDT

Mormon.org campaign: Michael Otterson discusses the new Mormon ad campaign in his newest On Faith feature. He explains, “If there was a moment of birth for today’s popular 'I’m a Mormon' campaign, it was early in 2009 when it became apparent from research that some more recent church-produced TV spots were not resonating with many viewers simply because they didn’t know a Mormon or had no way to connect with us. The biggest obstacle with these viewers was not doctrine or practice, but unfamiliarity.” He then explains the reasons these ads are popular: They are real and they don’t “shy away from the parts of life that are gritty and unglamorous. We…see candid portraits of people facing truly painful challenges like the death of a child, infertility, postpartum depression and paralysis — problems that test the mettle of people the world over. These individuals tell us that they find strength in their religious faith that enables them to endure their trials and even find meaning and joy in their lives. Every video profile ends with, 'And I’m a Mormon' because this is what being a Mormon or member of The Church of Jesus Christ of Latter-day Saints is at its core — living a faith-filled, yet highly pragmatic life in the real world. (In future TV spots and profiles, also expect to see the full name of the church).” Wow, click in to read more!

BYU students: The Chronicle of Higher Education has just come out with this new widget that looks at where BYU students at various collegs and universities come from in the United States, including Brigham Young University in Provo. Here is also a widget that features BYU-Idaho. You’ll notice on the side of the map you can glance through the stats from years past to compare. Interestingly, for BYU, the numbers from Utah are generally growing, while for BYU-Idaho, the numbers from Idaho are generally decreasing. Fascinating! Click in to see what else you can learn. Hat-tip to BYU-Idaho professor and blogger Jonathon Green.

Purse contents: If you lost your purse and your leaders needed to look through it for identification, what would the contents say about you? That’s the premise of Elder Quentin L. Cook's story transformed into the newest Mormon Message for Youth video. Click in to watch “The Lost Purse.”

Emily W. Jensen updates "Today in the Bloggernacle" on Mondays, Wednesdays and Fridays, presenting the best from the world of LDS-oriented blog sites. Her extended "Bloggernacle Back Bench" appears on Tuesdays.

Email: ejensen@desnews.com

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