Scrappy trends - New ways to put stamp on scrapbooking

ANAHEIM, Calif. — Some people do it for the artistic expression. Some

see it as a way to preserve memories. Others like the social aspect.

Some think it is just fun. Some do it for all these reasons and more.

But whatever the incentive, the bottom line is that lots and lots of

people are scrapbooking. And those people are always looking for new

ways to do it.

At the recent Craft & Hobby Show held in Anaheim, Calif., and

sponsored by the Craft & Hobby Association, more than 300

scrapbooking companies showed off their newest wares. Scrapbooking

accounts for a huge section of the industry. With annual sales of $2.59

million last year, representing a 4.3 percent increase over 2006, it

ranks No. 1 in sales. Second place is art and drawing, recording $1.94

million in sales in 2007.

A CHA survey also projects an increase for 2008 of 2.5 million

households who say they plan to do this craft during the upcoming year.

Many of the companies involved in scrapbooking are based in Utah, but

it has also gone global, with companies from Japan, England, Australia,

Nepal and other corners of the world now offering products.

There was something new at every booth. But these are some of the things that stood out:

Individuality. There is truly something in this industry for

everyone. Want it quick and simple? You can find it. Want it elaborate

and detailed? That's there, too.

There are also increasing ways to