BYU grad's invention gives iPod users a secure earful

Innovelis CEO Eric Wengreen graduated from Brigham Young University in 2002 with

a degree in mechanical engineering.

He continued his studies at Stanford University and eventually found himself

in Minneapolis. While there, he was jogging and was becoming frustrated with his

iPod earbud earphones.

"They kept falling out of my ears," said Wengreen during a phone call from

his office in Minneapolis. "So I started thinking of creating a device that

would solve that problem."

Wengreen came up with the idea for the soft, rubber BudFits, which he says

are a most secure and comfortable way to wear your iPod earbuds.

"I did some research and found that it was common for iPod owners to have

problems keeping their earbuds in their ears," Wengreen said. "So, I started

coming up with designs of what would work."

After a lot of trial and error, Wengreen emerged with the BudFits design.

"There aren't any accessories for the earbuds like BudFits," he said. "They

clip on to the earbud and then the earbud wire runs through a little trough

around the BudFits edge. Then you wrap the BudFits around the top of the ear,

and the earbud is comfortably and securely inserted into the ear."

Wengreen — whose brother Brian and sister-in-law Sandy, also BYU graduates,

helped found Innovelis along with Wes Schwie — said because the device wraps

around the ear, it will not fall off until you take it off.

"You can ride a mountain trail on a bike, run, snowboard, ski — basically do

any strenuous physical activity and still hear your music," he said.

After Innovelis released the product recently, BudFits has gained rave