"He just just seem to want to put that much effort in to Iowa this time," Hagle said, possibly because he believes he can't win over the more socially conservative Republican caucus voters.
Nationally, though, Hagle said the economy will be the biggest issue in the campaign. And, he said, Romney is smart to sell himself as one of the only candidates with experience as both a business and elected executive.
"What's going to help him make that case is what happens with the economy," Hagle said. "It's not likely anything good is going to happen that quickly."
David Woodard, a political science professor at Clemson University in South Carolina, said Romney also has something else much of the rest of the GOP field is lacking — experience running for president.
"That showed up today in his casualness," he said, noting Romney wasn't wearing a jacket or a tie when he made his announcement even though in 2008, he presented himself as a button-up candidate. "I thought he slept in a tie."
It's smart for Romney to focus on his fiscal experience, Woodard said. "What's going for him this time is the sinking economy."
Romney faces a growing field of GOP competitors in his second run for president, including former Minnesota Gov. Tim Pawlenty, former U.S. House Speaker Newt Gingrich and possibly, former Utah Gov. Jon Huntsman Jr.
Just two weeks ago, Romney raised $10.25 million in a single day by having prominent supporters from around the country staff a phone bank in Las Vegas. A number of Utahns participated, including Rep. Jason Chaffetz, R-Utah.
Utahns backed Romney's 2008 presidential bid in a big way, donating millions of dollars to his campaign and giving him an unprecedented 90 percent of the vote in the state GOP primary over McCain.
The Utahns heading up Romney's national finance team sent out an email Thursday highlighting the announcement and inviting supporters to a pair of fundraising events in Salt Lake set for June 24. The events, which cost a minimum of $1,000 to attend, will be held at the Orem home of APX Alarms owner Todd Petersen and at the Grand America Hotel.
Romney earned the support of Utahns by turning around the troubled Salt Lake Olympics. The Brigham Young University graduate was brought in to run the Olympic organizing committee at the height of an international bid-buying scandal that had shamed the state.
After the Olympics ended, Romney returned to Massachusetts and successfully ran for governor. His previous political experience had been a failed bid in 1994 to unseat the late Sen. Ted Kennedy, a powerful Democrat.
His 2008 race drew national attention to his LDS faith. Romney ended up giving a major speech on religion in Texas to answer some of the questions raised, especially from evangelical voters who don't consider Mormons fellow Christians.
Both Romney and Huntsman are expected to be campaigning in New Hampshire on Friday. Romney will hold his first official town hall meeting as a 2012 presidential candidate at the University of New Hampshire in Manchester Friday morning.
Huntsman, who has yet to announce whether he is running for president after serving as U.S. ambassador to China, is scheduled to be in the Granite State through Sunday, starting with a speech some 50 miles away from Manchester at a GOP gathering aboard a boat Friday evening.
This story was reported from Salt Lake City
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