SALT LAKE CITY — KSL-TV is asking viewers to determine which local charity is most deserving of a $20,000 donation, made possible by The Church of Jesus Christ of Latter-day Saints Foundation.
Five organizations have been selected by the foundation to take part in KSL Cares, a two-week-long contest, including Catholic Community Services of Utah, Primary Children's Medical Center, The Road Home, the United Way of Salt Lake and the YWCA of Salt Lake City.
"They are local charities that we feel are in need or that serve a great community need," KSL's Tanya Vea, executive vice president of news and cross platform development, said Monday.
She said the primary goal of the contest is to raise awareness for the organizations, prompting more in the community to get involved with the charities, either by providing additional individual donations or volunteering of their time.
"It is unprecedented to dedicate this much news time to raising awareness to the efforts of local charities," Vea said of KSL's social media fundraising campaign. She hopes it is the beginning of a long-standing effort to help local charities gain momentum within the community.
The winner of the $20,000 check will be chosen based on the number of "likes" the organization receives on KSL-TV's Facebook page, as well as the number of links that are shared on individual Facebook pages, during the next two weeks. The four groups not selected to win the grand prize will receive $1,250 from the foundation.
During its 5 p.m. show each night this week, KSL will highlight each of the five participating charities, with Primary Children's on Monday, United Way on Tuesday, the Road Home on Wednesday, YWCA on Thursday and Catholic Community Services on Friday.
KSL Cares is the newest community-issues inspired initiative launched by KSL, joining other Deseret Media Company initiatives, including Read Today, a children's reading incentive program for the state of Utah; Out in the Light, an initiative that aims to help families struggling with the effects of pornography; and Imagine a Happier You, a financial literacy program aimed at helping women.
Voting for the charities ends May 28, and the winner will be announced on or before June 10. The votes will be tallied and confirmed by an outside agency to insure accuracy. Other rules can be found online at www.facebook.com/ksltv.