Organizations kick off 'Save Your Brain, Wear a Helmet' campaign

Published: Wednesday, Feb. 16 2011 6:02 p.m. MST

Seven-year-old Eliza Bingham is fitted for a new helmet by her father Dr. Isaac Bingham as part of Save Your Brain, Wear A Helmet campaign at Snowbird, Utah, Wednesday, Feb. 16, 2011. Eliza was hit by a fast moving skier breaking her femur and pelvis in December. She was wearing a helmet which was damaged in the collision also. Snowbird Ski Resort, the Trauma Program at Intermountain Medical Center, and Intermountain Life Flight are teaming up to increase the number of skiers and snowboarders who wear helmets while on Utah's slopes.

Jeffrey D. Allred, Deseret News

Seven-year-old Eliza Bingham is carried past an icy patch of snow by her father Dr. Isaac Bingham prior to "Save Your Brain, Wear a Helmet" campaign at Snowbird, Utah, Wednesday, Feb. 16, 2011. Eliza was hit by a fast-moving skier, breaking her femur and pelvis in December. She was wearing a helmet, which was damaged in the collision. Snowbird Ski Resort, the Trauma Program at Intermountain Medical Center, and Intermountain Life Flight are teaming up to increase the number of skiers and snowboarders who wear helmets while on Utah's slopes.

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