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BYU roundup: Looking to cash in on Jimmermania

Published: Friday, Feb. 11 2011 10:22 a.m. MST

BYU guard Jimmer Fredette, right

Associated Press

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Everyone knows about the impact BYU's Jimmer Fredette has made on the college basketball world, and even pop culture, this season. Hoping to ride the coat tails of Jimmer's soaring popularity, the region where he grew up, in upstate New York, is looking to cash in on Jimmermania.

Jimmer has already made an economic impact in many ways. For example, the 22,700-seat Marriott Center is selling out on a regular basis. UNLV, Colorado State, New Mexico and Air Force have all enjoyed sellouts when Jimmer and the Cougars came to town. Now comes the news that BYU's game against TCU on Feb. 19, in Fort Worth, is already sold out. It marks TCU's first sellout since 2004.

Now for some football: here's a blog about a high school quarterback from California that BYU, and other schools, are recruiting.

Finally, read a piece about former BYU offensive coordinator Ted Tollner in the San Diego Union-Tribune. Tollner is expected to retire after 47 years in coaching.

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