BYU roundup: Looking to cash in on Jimmermania

By Jeff Call, Deseret News

Published: Friday, Feb. 11 2011 10:22 a.m. MST

BYU guard Jimmer Fredette, right

Associated Press

Everyone knows about the impact BYU's Jimmer Fredette has made on the college basketball world, and even pop culture, this season. Hoping to ride the coat tails of Jimmer's soaring popularity, the region where he grew up, in upstate New York, is looking to cash in on Jimmermania.

Jimmer has already made an economic impact in many ways. For example, the 22,700-seat Marriott Center is selling out on a regular basis. UNLV, Colorado State, New Mexico and Air Force have all enjoyed sellouts when Jimmer and the Cougars came to town. Now comes the news that BYU's game against TCU on Feb. 19, in Fort Worth, is already sold out. It marks TCU's first sellout since 2004.

Now for some football: here's a blog about a high school quarterback from California that BYU, and other schools, are recruiting.

Finally, read a piece about former BYU offensive coordinator Ted Tollner in the San Diego Union-Tribune. Tollner is expected to retire after 47 years in coaching.

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So. Cal Reader

Escondido, CA

Such an exciting time for BYU basketball! Love it! I just hope he lasts. The expectation is that our Cougs go "deep" into the Tourney this year, which hasn't happened in the past. Hey, Hedgehog and the rest of you Utes fans, what basketball More..

10:59 a.m. Feb. 11, 2011
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Y4LYFE

Lubbock, TX

Jimmer for President

7:58 p.m. Feb. 11, 2011
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Eddie

Syracuse, UT

The real reason the Cougs go into sold out places on the road is the BYU fans. Just look at the AF game. It sounded like a mini MC. For all the 30 years I spent living all over this country, I went to a lot of BYU games and the BYU fans were in great More..

8:40 a.m. Feb. 12, 2011
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