Utah native wins $1M for Super Bowl ad

SALT LAKE CITY — Two Doritos ads produced by Utahns aired at the beginning of the Superbowl Sunday afternoon. One of them topped USA Today's Ad Meter, meaning the director wins $1 million.

J.R. Burningham, who graduated from Alta High School and attended the University of Utah, was the creator of the "Pug Attack" Doritos advertisement. His family learned the news Sunday evening.

"I am elated beyond belief," Burmingham's mother, Kati Burmingham, said. "J.R. and Tess had been working at this and sacrificing, and mortgaged themselves to the hilt with student loans, and didn't take jobs because they've just been pursuing these dreams of producing and writing and directing movies that they have created."

Kati Burmingham said her son is still in Dallas and on a lockdown of sorts, and she can't wait to talk to him.