PROVO -- Nationally, it is all the rage.
No, we're not talking about Jimmer Fredette's name or game.
We're talking about a beard. No, Jimmer can't have a beard (that would be an honor code violation). It's the beard of former BYU defensive lineman Brett Keisel. The New Jersey Star-Ledger says Keisel's beard was the only interesting thing at Tuesday's Super Bowl media day, calling the beard "part Grizzly Adams, part ZZ Top."
Not that BYU basketball and Jimmermania has cooled off.
The Chicago Tribune looks at the national player of the year race while CBS Sports' Gary Parrish talks about the 32 points Fredette scored in a loss at New Mexico. WBIR in Knoxville, Tenn., says Jimmer has reached cult status.