International Business: In global airline marketing, idioms must be handled carefully
What You May Have Missed
By Adam Wooten, For the Deseret News
Published: Friday, Dec. 31 2010 7:00 a.m. MST
For the Deseret News
The airline industry is international by nature. Humorously unintentional invitations to "fly naked" remind us that airlines and other international businesses must be careful when using idioms in international marketing.
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