International Business: Multilingual workers can be an asset only if used properly
Bridges are incredibly useful and help many people reach important destinations quickly and easily. However, bridges can also be dangerous when misused, and exceeding a bridge's maximum load capacity can obviously result in disaster.
Similarly, bilingual workers can be incredibly beneficial and can help bridge the gaps many organizations must cross to expand internationally. In fact, some have partially credited the success of Utah's export sector, as highlighted in a recent report by the Brookings Institution, to the language skills many Utahns gain while serving two-year religious missions abroad. However, like use of physical bridges with maximum load capacities, use of bilingual workers as cultural bridges can also be dangerous if their capacities are not properly assessed and respected.
Like Utah, the U.S. State Department also has a remarkably high concentration of workers with second-language skills. U.S. Secretary of State Hillary Clinton experienced significant embarrassment in 2009 when the State Department did not understand and respect the limitations of some bilingual employees.
Clinton attempted to symbolize a "resetting" of the U.S.-Russian relations to Russian foreign minister Sergey Lavrov with a gift-wrapped red button labeled "Reset" in English and "Peregruzka" in Russian. Unfortunately, "peregruzka" means "overcharge" or "overload." The Russian word for "reset" is actually "pereZAgruzka" (emphasis added) or, more correctly, “перезагрузка” in the Cyrillic script used in Russia.
With cameras rolling, Clinton ironically assured Lavrov that the State Department "worked hard to get the right Russian word." To Clinton's dismay, Lavrov immediately pointed out the error to her and to the global audience. Oops!
The U.S. State Department has access to some of the world's finest translators and interpreters. Unfortunately, instead of working through its professional translation department, the State Department consulted an employee who was neither a native speaker of Russian nor a professional linguist. The translation was later "checked" by another employee who was also a non-native speaker of Russian.
Translation disasters like this occur all too often when bilingual employees are utilized as if they were trained, specialized, native-speaking professional translators. In fact, websites like Engrish.com list new blunders like this every single day. Despite the efforts of such popular blooper-spotting websites, many organizations still mistakenly believe that bilingual ability automatically qualifies one as a translator.
When people learn I work for a translation company in Utah, many of them exclaim, "That must be the perfect place to have a language services company since you can use all those former Mormon missionaries to perform translation!"
Well, returned missionaries can be an advantage in this industry, but not always for the reasons most people think — not automatically for actual translation. Most missionaries are native English speakers who learn general conversational skills in another language. The only specialized vocabulary missionaries master is religious. If these missionaries come home expecting to work in translation, they soon run up against the following industry standards: the best translators work into their native language, they specialize in only a few subjects (such as business or technical writing) and they acquire fine-tuned skills that non-professionally trained translators simply do not have.
An experience from the life of Chad Lewis illustrates the limitations of missionary language skills. Lewis learned Chinese as a missionary in Taiwan and then played football first at Brigham Young University and later in the NFL. In his book, Surround Yourself with Greatness, he recalls the time he provided color commentary on Chinese radio for the 2003 Super Bowl.
- Better than a raise: The smallest thing you...
- WestJet airline video goes viral as Santa...
- The Grand America and the Flower Patch: Once...
- University of Utah Health Care's AirMed puts...
- Companies make CEO changes in U.S. and Canada
- Young adults are faced with risky decision to...
- 2 financial goals you should revisit every year
- Utah website designed to make sending...
- The American Dream is still alive for... 11
- Better than a raise: The smallest thing... 11
- System failure to blame for delayed... 9
- Leavitt stresses importance of allies,... 8
- WestJet airline video goes viral as... 3
- Companies make CEO changes in U.S. and... 3
- The Grand America and the Flower Patch:... 3
- Healthy jobs report a good sign for... 2