The economy hasn't recovered and the biggest shopping time of year is here. What's a consumer — who's trying to obey personal-finance expert Suze Orman while trying to get the kids exactly what they want — to do?
Planning is crucial: If you walk into a store with a list in mind, you're less likely to be swayed by all the swanky sales and glitzy ads, experts say.
When it comes to the post-Thanksgiving Day shopping frenzy, "a lot of what draws people is the price deals," said Heather Clary, spokeswoman for the Better Business Bureau of Central and Eastern Kentucky. "Even though you're excited about the sales, have a budget and stick to it. It's trite, but it's true."
Remember, that spectacular bargain might look a lot less attractive if you have to carry it on your credit card for the next six months.
Clary suggested that if you haven't already done it, this might be the year to change your holiday shopping traditions. Some families just give gifts to the children, draw names, set a price limit, have a theme, or pool everyone's money and give it to a charity.
"Trim down your gift list," Clary said. Sit down and talk it over with the rest of the family. "Some people may be glad you brought it up."
And try to keep the emotion out of the mix.
"Be conscientious, creative and in control," Clary said. "It's easy to get carried away when you're in the mall with all the decorations and the music."
Here is some more advice from two local experts: Joanne Bankston, a state specialist for family economics and management at Kentucky State University and the University of Kentucky Cooperative Extension Service, and Deborah Morris, who writes the Herald-Leader's weekly Fru-Gal column.
Look at the big picture. The amount you spend might vary depending on family values; however, it is unwise to spend more than 10 percent of your yearly income for holiday expenses.
Use credit wisely. If you use credit cards for holiday shopping, consider several factors to avoid going too far into debt. Charge only an amount that you can safely repay in a few months. If you have multiple credit cards, put charges only on one card.
Be a smart shopper. Shop early. Practice wise consumer strategies. Comparison shop. Compare price, quality and warranties. Watch for sales. Plan your shopping by making a list, checking ads in newspapers and flyers, and shopping at stores that are close to one another to save time and energy.
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