Commercials to promote Utah

Filmmakers around Utah are rushing to wrap their entries for a contest promoting the state as a desirable destination for film production.

The 30-second commercials generate a modest $1,500 cash prize for the winners, but many filmmakers aren't after the money.

The spots will saturate Park City during the renowned Sundance Film Festival, creating an opening for the filmmakers to mingle with Hollywood's biggest movers and shakers.

Meanwhile, the cash-strapped state gets creative promotional work done at bargain prices while developing homegrown talent.

The ultimate goal of the campaign, however, is landing major motion picture productions as competition from other states is increasing.

More than 40 states offer rebates, grants or tax credits to help cover production costs for movies, TV shows and commercials.

This year, Utah increased its tax credit from 15 percent to 20 percent. The move has helped the state go after bigger projects, such as the upcoming "John Carter of Mars," the first live-action film from Disney Pixar Animation.

The state offered $5.5 million in incentives to land the film, which is expected to generate more than $27 million in spending next year.

The contest deadline is Dec. 2. Winners will be honored on Dec. 15.