Unhappy holidays for U.S. charities?
SEATTLE — American charities have weathered a significant drop in giving this year, and while they're hoping for a holiday miracle, a recent survey shows they will probably see a decrease in year-end generosity.
In light of the economic downturn, only 38 percent of Americans say they are more likely to give a charitable gift as a holiday present this year, compared to 49 percent last year, according to a survey conducted by Harris Interactive to be released Monday.
Some of the biggest U.S. charities say they are budgeting for a disappointing Christmas.
The survey commissioned by World Vision, based in Federal Way, Wash., indicates they are prudent to not raise their expectations for now. The survey did find, however, that 74 percent of Americans plan to increase their charitable giving once the economy improves.
The nation's most successful fundraising organizations expected to see their income decline by an average of 9 percent in 2009, according to the Chronicle of Philanthropy.
Harris Interactive contacted 1,001 U.S. adults in a random telephone survey, and claims a 95 percent "confidence level."
About the same number of Americans are giving to charity these days, but they are giving fewer dollars, said Justin Greeves, senior vice president of Harris Interactive, which regularly polls Americans about their charitable giving.
Times are doubly tough this year for many nonprofits because the need for their services is increasing at the same time donations are decreasing, but Nancy Brown, chief executive officer of the American Heart Association, said her organization is doing its best to cut expenses not services.
"I say this to our staff all the time: 'Our mission is not in a recession'," said Brown. The Dallas-based nonprofit ended its fiscal year on June 30 with donations down about 11.8 percent, and a staff cut of 371 people or about 10 percent of its work force.
The charity did grow in two ways this past year: both the number of donors and the number of volunteers increased. "More people with less money is better than less people with less money," Brown said.
Northwest Harvest, operator of Washington state's largest food bank, also reported volunteerism was up this fall while cash donations were down.
Executive Director Shelley Rotondo said the statewide hunger relief organization distributed more food, in keeping with a record increase in need, during fiscal 2009 than in any time in the agency's 40-year history.
But that generosity is not continuing at the same pace this fiscal year.
Comments
- Students learn money matters 9:32 p.m.
- Guilty plea in artifacts case 9:30 p.m.
- Juan Diego wins 3A title 9:29 p.m.
- Utah Rep. Karl Wimmer bills 9:29 p.m.
- Photo: A celebratory shot 9:28 p.m.
- Lawman has pet projects in mind 9:28 p.m.
- Zoo animals get Thanksgiving feast 9:26 p.m.
- Miners' Cantwell makes name for 9:22 p.m.
- Religion cited in deportation fight 9:16 p.m.
- Utes determined to finish strong 9:13 p.m.
- Mailman's nomination delivered
- Jazz finally win in San Antonio
- U. professor dies after fall from bus
- 'New Moon' rising: Vamps vs. 'wolves
- Horrifying scenario described
- Archuleta still calls Utah home
- 4A: Timpview wins 4th title, 4 years
- Officer cleared in Cardall Taser case
- Utah jobless rate at 6.5%
- Unga's status 'a game-time decision'
- Buttars wants to limit gay rights laws
182 - Palin plans tour stop in Utah
166 - BYU, Utah struck gold in coaches
123 - Lies shatter Utah family
122 - Palin's book shows she's unqualified
101 - Officer cleared in Cardall Taser case
95 - BYU cuts Women's Research Inst.
94 - Jazz finally win in San Antonio
94 - Utes knock off rival Aggies
92 - Huntsman pleased with Obama
84
I don't pretend to be an expert on global warming. I've met with...
Again, another great game plan from the coaches in a year that has been more...
Nice Win Miners... even with the errors that we made and the many flags on...
Too bad for Hurricane! They definately deserved it! One lucky pass changes...
More like "offensive mistakes and 40 personal foul penalties"
Timp had 3 turnovers in the red zone, so I'm confused as to why those...
I know everyone but the TBird nation wanted them to lose today but what a...
Thank you for your service to our country, and the personal sacrifice that...
And since NYC is a bigger city than SLC, obviously the Nicks are a better...
I’m thrilled to hear about this! Where can I get one of those moon jar...
Robbed???????


You can be the first to comment on this story.