It's one of those ideas that makes a middle-aged musician smack himself in the head for not thinking of it first.

Like so many suburban kids, Orinda's Coane Brothers — not to be confused with the filmmaking Coen Brothers — grew up with dreams of being on MTV. And like 99.9 percent of those kids, they didn't quite make it. Real life intruded: jobs, wives, kids, mortgages, the works. They couldn't even keep their band going.

"We were in an '80s cover band, playing around the city and getting home at 3 a.m.," says Scott Coane, a sales manager for a Bay Area radio station. "And bottle-feeding at 5 a.m. just didn't cut it."

Sitting in the park adjacent to the Orinda Community Center, where they play with their own kids, Scott, 34, and his 38-year-old brother, Craig, describe how they went quietly into rock retirement. Then a couple of years ago, they were driving to the mountains to go skiing when they started messing around with the lyrics from rock songs on the radio — and an idea was born.

"We had a pad of paper and an '80s station on," says Craig. "We started writing and cracking up."

For the next year, the Coanes worked on the concept of taking songs popular when parents were kids and rewriting the lyrics, gearing them for kids.

"We love kids and we love music," says Craig, who has an 8-year-old daughter and a 5-year-old son. "We've always had fun changing lyrics. We went through the years of listening to kids' music and we thought, 'There has to be a way to do kids' music that adults like."

Among others, J. Geils Band "Centerfold" became "One Year Old." Rick Springfield's "Jessie's Girl" became "Puppy's Fur." Twisted Sister's "We're Not Gonna Take It" became "We Are Going To Bake It."

The guys got the thumbs-up from their kids, hired some studio musicians and, calling themselves Juice Box Heroes, recorded the 12-song CD "No Sugar Added: Song Favorites For Parents, Fun New Lyrics For Kids." The CD was officially released in August.

"America already likes the music; we don't have to worry about that," says Scott, who has three daughters, ages 5, 3 and 1.

"We're just trying to be silly," says Craig. "Our kids love it. They always ask to hear it in the car."

The concept works. The music is recognizable for adults, but kids will relate to the words, put to quality melodies they likely have never heard. Although the Coanes do all the adult singing, they have kids on some of the songs, bringing a slight "Kidz Bop" vibe.