Moms don't need to pump more hours into a day

Published: Sunday, Oct. 18, 2009 6:36 p.m. MDT
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Moms are incredible multi-taskers. Sometimes I gloat to my husband that I can multi-task him into a corner any day of the week because I routinely have to partition my brain between cooking dinner, paying bills, potty training our daughter and working.

I basically think I'm amazing. But it's not just me — it's all moms. We can haggle over the car repair bill via cell phone while grocery shopping and simultaneously singing "Mary Had a Little Lamb" to soothe the baby in the grocery cart.

Yes, we can do it all.

But I saw an advertisement this week that made me take a step back and consider if my prowess for multi-tasking might be interfering with my most important job: being a mother.

The ad was for a breast pump, which is a medieval torture device sold as nursing paraphernalia.

The ad featured a woman sitting at a desk wearing a professional business suit.

Her laptop was open on her desk and she was on the phone while writing in a notepad. She was a professional, modern woman, except that her blouse was open and she had two breast pumps going to town on her chest. The pumps were secured onto her breasts with a bra-like contraption that this retailer was selling with the promise of "pumping more hours into your day" with "hands-free pumping."

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Hooray! I can finally give that business presentation, go horseback riding or wait in line at the DMV without giving up precious breast pumping hours. Another one of life's dilemmas solved!

The image of this woman was hilarious with her go-get-'em business outfit while her ladies flapped in the breeze.

I imagine her saying things like, "Oh shoot, I spilled breast milk on the quarterly reports again" or "Can you hold, please, I just pumped 8 ounces in record time!"

But once I was done enjoying the hilarity of this image, I started thinking that maybe this picture is indicative of a problem with modern motherhood: Are we trying to do too much? Do we mothers have so many pressures and demands on us that we have to resort to hands-free pumping while taking a conference call?

I'm not just talking about moms who work full time outside the home. I'm talking about moms who simply take on too much, whether it's PTA, play groups, church activities or trying to be the best at everything. We've gotten so good at multi-tasking that we try to do and be everything to everyone. I couldn't help but think as I looked at this picture that maybe that's not the way nature intended it.

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