Bakugan: contender to the Pokemon throne?

"There it is!"

The three words electrify the crowd. The children swarming in the front yard of the Denver suburban house run to the curb. They crane their necks, point, howl with excitement.

The one-ton truck eases its way through the last turn and straightens, a 42-foot trailer in tow.

As the truck rolls down the street past quiet homes and neat yards the excitement grows and the vehicle's detailed decorations begin to come into focus.

Carefully detailed creatures painted in neat rows line the entire hood of the truck. Swirls of color, a galaxy of stars spread from the hood down the sides of the truck and to its trailer.

The trailer, all 42 feet of it, is festooned with 8-foot-tall animated children, fantastic creatures and images of steel multi-hued balls. But more important than the spectacle of a rolling cartoon, than the chug of the one-ton truck are the words written in fire and gold across the side of the truck: "Bakugan Brawlers."

Last year, Bakugan was the "it" present for children 8 to 12. The holidays saw national sellouts of the toys, a combination of trading cards and marbles based on a Japanese cartoon. This year game developer Activision hopes to fuse the wild popularity of the toy with a video game and create a new franchise that could possibly one-day give Nintendo's Pokemon a run for its money.

"Pokmon have a head start on us, so it's not an apples to apples comparison," Activision spokesman Bill Linn said. "That said, the Bakugan toys have shown great strength in the marketplace in the States and continues to dominate in retail, so it's certainly on track to give Pokemon a run for its money."

"The two brands certainly share an audience amongst kids. What kid doesn't like monsters and battles?"

Pokemon, Nintendo's most popular game franchise after Mario, was initially created by Nintendo in the mid '90s as a video game and later spawned movies, cartoons and a collectible card game. Bakugan, though, started out as a cartoon and went on to spawn a card and toy game and finally a video game.

In Bakugan players place metal cards on a playing field and then take turns rolling the Bakugan balls toward them like marbles. When a ball rolls across a metal card, a magnet inside the plastic ball releases allowing the ball to spring open and reveal a creature.