The good news about brain plasticity is that it opens the possibility of fundamental change in how we think about behavioral change. As noted in earlier columns, we cannot change unless we believe change is a real possibility. The bad news is that in our self-absorbed, narcissistic, individual-worshipping culture, the nature and types of changes many will seek will only reinforce the selfish approach embedded in our society.

As noted in earlier columns, there is little in this new literature of neuroplasticity that hasn't been preached for decades in the positive mental attitude movement. Indeed, in one book review, the New York Times noted "the power of positive thinking finally gains scientific credibility, (this science) straddles the gap between science and self-help."

The PMA and self-help literature are dominated by "You are the creator of you — welcome to the magic of life and the magnificence of You!" Other insights include, "Whatever you choose is right, the power is all yours" and "you are the designer of your destiny; you are the author."

This "me, me, me," approach is exactly the antithesis of the pioneer, self-sacrificial, looking toward God spiritual and intellectual framework that laid the foundation of the culture of the United States.

Read the full column on MormonTimes.com.