Swiss Army knife turns 125 years old
Company has greatly diversified its product line since tool's debut
It's known by different names and its dozens of gadgets can be configured in myriad ways. One will help you escape a caved-in car and another will prune your roses. There's a do-it-yourself special and another for data lovers.
And chances are very good that, standing with a group of your friends, at least several of them carry one in pocket or purse. It's standard equipment on the space shuttle.
The Swiss Army knife hits a major milestone this year — 125 years since creator Karl Elsener opened a cutlery shop in Ibach, Switzerland, to supply area butcher shops with high-quality knives and cleavers. He was stunned to learn that the tool issued to his country's soldiers was made by Germans. And his company would earn enduring fame and extend its reach worldwide with his version of a soldier's knife with tools for cutting and opening cans and punching holes in leather straps. His company still supplies Swiss soldiers, although they must always compete for the contract.
To celebrate the anniversary, maker Victorinox has teamed up with AirStream to take the whole thing on the road in a traveling exhibit that this week is catching eyes at the Outdoor Retailer convention at the Salt Palace. They're showcasing the many iterations of the Swiss Army knife, including a 31/2-inch square version with 80 tools, from a ruler to a timepiece to a borer and a small saw.
The "soldier's knife" was popular with American soldiers who purchased it at the PX and brought it home from Europe after World War II, earning it the moniker "Swiss Army knife." Outside the U.S., it's known by its brand name, Victorinox. Elsener came up with that name to honor his by-then-deceased mom, Victoria, and the rust-proof properties of the material he used, described as inoxable.
His descendants still own the company and manufacture in the original location. But they've expanded the offerings considerably, say company spokesmen Renee Hourigan and Daniel Carpenter.
Victorinox sells timepieces (from high-end luxury to super-durable), cutlery (mostly commercial, but making inroads into at-home kitchen knife blocks) and the pocket knives. They have also teamed with others for an extensive line of clothing (from visored golf caps to swimsuits and ski coats, polo shirts to slacks), travel gear (think rolling luggage and carry-on bags) and a fragrance (said to evoke outdoor Switzerland) — all sold with the distinctive Swiss Army cross logo.
And for the 125th year, they've have commemorative items, including an ebony-inlaid replica of the original soldier's knife, limited to 1,884 numbered copies (the year Elsener set up shop) in an ebony box for $495.
The historical journey and the extensive catalog of products are online at 125years.swissarmy.com.
e-mail: lois@desnews.com
Comments
- Lakers could be without Kobe 1:01 a.m.
- Boozer plays like All-Star 12:24 a.m.
- Blog: More on Fesenko's "jackpotting'' 12:19 a.m.
- 'Ticky' Burden still not elite 12:18 a.m.
- Boylen wants consistency from Utes 12:13 a.m.
- Editorial: Keep health reform local 12:12 a.m.
- Teach good grammar 12:12 a.m.
- Shoveling snow makes men happy 12:12 a.m.
- Afterthoughts 12:12 a.m.
- Letters: Rein in lawyers 12:12 a.m.
- High school players commit to BYU
- Utah Jazz Ironmen
- 15-month-old Rachel Toone dies
- LDS veggie program helps Bolivians
- Teacher merit pay debated
- SLC's City Creek moves ahead
- Utahn's 'Caveman Diet' catching on
- 'Faces of America' recommends LDS
- MWC race shaping 'Survivor' style
- Kaman, not Boozer, on All-Star team
- Teacher merit pay debated
194 - UNLV bombs BYU into loss
186 - Countering attacks on LDS scholarship
163 - White House mocks Sarah Palin
102 - High school players commit to BYU
92 - Rally in opposition to benefit cuts
90 - Let's talk college hoops
78 - BYU's prime postseason position?
77 - Possible Constitution draft found
72 - Who Dat! Saints beat Colts
71
The Utes ARE consistent!!!
BYU alum: your statement that this is "NOT a matter of scientific debate...
Bit of a messy win, but hey that's 4 on the bounce away from ESA :)...
The reason that Collie's comments were different that other's is that Collie...
At the age of 61, I'm doing many things I enjoyed as a child. However, I'm...
ala malone when a.c. green was chosen instead of him... lol. anyway awful...
The author paints an entire profession with a broad brush. Most lawyers are...
Miller family please fire Jerry Sloan and hire "Doug", anonymous blogger and...
Like Mom of Seven, we're raising them conservative, and Sarah Palin IS...
"Utah is in the third year of a 10-year health care reform plan." Ten years!...




You can be the first to comment on this story.