Billboards offer economic comfort

PROVIDENCE, R.I. — "Interesting fact about recessions ... they end."

"Self worth is greater than net worth."

"This will end long before those who caused it are paroled."

Those are a few of the messages drivers in Rhode Island and across the country are seeing as part of a billboard campaign dubbed "Recession 101" and funded by an anonymous East Coast donor who was depressed about how the country was reacting to the economy's tailspin.

The campaign began in June and is now appearing on more than 1,000 billboards across America, including a spot in New York's Times Square. The client wanted people to realize the country has undergone recessions before and made it through, said designer Charlie Robb.

"One of the lines is, 'Stop obsessing about economy, you're scaring the children.' That's the overriding concept of the thing," said Robb, founding director of the Florida-based Charchin Creative.

Members of the Outdoor Advertising Agency of America have donated the space, printing materials and labor needed for the campaign, said agency spokesman Jeff Golimowski.

Some in hard-hit Rhode Island say it's hard to put a lighthearted spin on the downturn when people are worried about losing their jobs and homes, while others share the billboards' sentiments.

"History has proven that we get into recessions and we get out of them," said 41-year-old Paul Sullivan, who works at the Greater Providence Chamber of Commerce. "Whether it's perception or reality, we have to think this, too, shall pass."

Leonard Lardaro, an economist with the University of Rhode Island, said people shouldn't lose hope in a crisis and should instead look for opportunity, preparing themselves for other jobs or the economy's eventual turnaround.

"For people who are very capable and talented who lost their jobs, it wears away at you. It takes away your sense of worth, which it shouldn't do," Lardaro said. "Don't think in a recession that nothing good can or does happen."

Lardaro said that he likes the posters but that they aren't enough to fix people's spirits — and the recession — by themselves.