'Bruno' is top hit — but may lack staying power

Published: Monday, July 13, 2009 7:49 a.m. MDT
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Gay Austrian fashion devotee Bruno has landed the No. 1 spot at the weekend box office, though it's uncertain how much staying power he has.

Sacha Baron Cohen's "Bruno" opened big on Friday but had a huge drop the rest of the weekend, finishing with $30.4 million. The movie took in $14.4 million Friday, then tumbled with just $8.8 million Saturday and an estimated $7.2 million Sunday. The nose-dive for "Bruno" could be a sign that it lacks the shelf life that made Baron Cohen's "Borat" a $100 million smash.

"Bruno" finished ahead of "Ice Age: Dawn of the Dinosaurs," which took second with $28.5 million. Finishing third after two weekends in the No. 1 spot was the sci-fi blockbuster "Transformers: Revenge of the Fallen" with $24 million.

Recent comments

This movie was absolutely hilarious! Definitely not for the faint of...

pablohoney | July 13, 2009 at 4:36 p.m.

Yeah, I really don't think I'm going to leave it to Herr Spring to...

Albatross | July 13, 2009 at 11:00 a.m.

This movie is a flash in the pan that will not stand the test of...

John Charity Spring | July 13, 2009 at 8:24 a.m.

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