'Bruno' is top hit — but may lack staying power

Gay Austrian fashion devotee Bruno has landed the No. 1 spot at the weekend box office, though it's uncertain how much staying power he has.

Sacha Baron Cohen's "Bruno" opened big on Friday but had a huge drop the rest of the weekend, finishing with $30.4 million. The movie took in $14.4 million Friday, then tumbled with just $8.8 million Saturday and an estimated $7.2 million Sunday. The nose-dive for "Bruno" could be a sign that it lacks the shelf life that made Baron Cohen's "Borat" a $100 million smash.

"Bruno" finished ahead of "Ice Age: Dawn of the Dinosaurs," which took second with $28.5 million. Finishing third after two weekends in the No. 1 spot was the sci-fi blockbuster "Transformers: Revenge of the Fallen" with $24 million.